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written by Ali Wenzke May 25, 2017

Thank you to Robin Cook and Meagan Carmichael of Cook and Carmichael Redesign for telling us everything we need to know about staging a house on a budget. They had so many helpful tips, that I couldn’t fit it all into one post. Stay tuned next week for Part 2 of Staging a House on a Budget.

According to the Real Estate Staging Association, staging a house before putting it on the market will help you sell your home 90% faster. Unfortunately, not all of us can afford to hire a staging company. However, we can work to create a beautiful home before the “For Sale” sign goes up.

  1. When staging a house, identify your audience

Figure out who might be buying your house. Is your buyer single, a young couple, a growing family, or an empty nester? You can identify your audience by looking around your neighborhood or by asking a realtor or friend. Cook explains that home sellers often move because they’ve made the transition from one audience to another, from single to married or from buying a starter house to growing out of it: “In essence, sellers should think about what they were when they purchased the home.”

Once you know who your audience is, you can focus on staging a house in a way that appeals to your audience. For example, if you live in a family-friendly neighborhood, you may consider making a room a nursery or possibly creating an au pair suite. If, on the other hand, you are marketing to someone who is single or an empty nester, that room might be better staged as a home office. 

Read more.